EDUCATION
lic. phil. I (Classical Philology)
FURTHER TRAINING
EMBA Strategic Management
Cambridge Certificate of Advanced
English
EXPERIENCE
Several years as a grammar school
teacher
Since 2000 working in market research
business
2000-2004 Project Manager at Ernest
Dichter SA
Since 2004 Partner and Research Director
at Dichter Research AG
2008-2011 Deputy Managing Director at
Dichter Research AG
Since 2012 Managing Director at Dichter
Research AG
FOCUS
Qualitative and quantitative research,
research-design, questionnaire
development, moderation of in-depth
interviews and focus groups, analysis of
the results, writing of market research
reports, presentation of the results.
Author of national and international
qualitative and quantitative market
research, evaluation, image, and
typology studies in different sectors,
for example communication (advertising,
PR), telecommunication, finance,
insurance, health care, FMCG and leisure
sector.
