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One Way Mirror

Monitoring possibility of focus groups and individual interviews via a one-way mirror at DICHTER RESEARCH AG

One Way Mirror

You now have the possibility to monitor focus groups or individual interviews directly via a 3.00m x 1.10m soundproof ONE-WAY MIRROR without being seen from the other side.

This method allows for a much more subtle and sophisticated monitoring of the mimic and gestural reactions of the respondents, which is especially valuable for concept, product, and advertisement tests.

Focus groups and individual interviews can be recorded and will be made available to you in the original language or as a two language version recording (original language and simultaneous translation) in form of a DVD or as a file on our FTP server. Thus, the records are available shortly after the conclusion and is accessible worldwide with a password for all those involved.

Further information about our one-way-mirror and our facility



„One can sell anything, if it is in fashion. The problem is making it fashionable in the first place."

Ernest Dichter, Motivational Researcher

DICHTER RESEARCH AG, Motiv-, Marketing- und Marktforschung, Stauffacherstrasse 27, CH-8004 Zürich, Tel. +41 (0)43 810 09 09,info@dichter.ch