EDUCATION
Qualified psychologist UAS (university of applied sciences), Qualified engineer UAS, NDS Planer UAS
EXPERIENCE
Responsible for and author of national and international qualitative
and quantitative market research, image, typology and forecasting
studies in the tourism, communications (advertising, PR), health,
education, energy, building/housing, telecommunications, IT/e-business,
finance and insurance sectors.
Author of trends publications „Senior Citizens 1991",
„Senior Citizens 2000", „Housing 2003", co-author of
„Consumption 1995" and „Consumption 2000"
Building-specific management function and traffic psychological
activity at the Institute for Applied Psychology and at the ETH
Zürich
Member of the management of Ernest Dichter SA in Zürich and in 2004 co-founder of DICHTER RESEARCH AG
Lecturer at the
HSLU Hochschule Luzern
(until 2011)
degree course Tourism + Mobility
FASCINATION
Profiles, interactions and trends of motivations, needs, desires,
decision and behaviour processes from consumers, users, suppliers,
mediators and opinion leaders.
