„In
the modern world of business, it is useless to be a creative original
thinker unless you can also sell what you create. Management cannot be
expected to recognize a good idea unless it is presented to them by a
good salesman."
David Ogilvy, Advertiser
DICHTER RESEARCH AG, Motivational,
Marketing and Market Research, Stauffacherstrasse
27, 8004 Zurich, Switzerland, Tel. +41 (0)43 810 09
09, info@dichter.ch